A marketing strategy will tell you how to unlock the potential in a creative idea. It will identify the most appropriate:
Customer segments to target
Messages to use in the marketing communications
Media channels to use for disseminating your messages
Where appropriate, it may also include direction on product development, and pricing strategies.
The Marketing Strategy will always be consistent with your brand vision and values, and indeed is part of the means by which these are brought to the market.
Sambecketts has developed marketing strategies for numerous successful businesses. We approach all of our projects with a developed sense of the importance of establishing clear strategic objectives.