Online marketing
We manage advertising and online marketing across all the key platforms including Google AdWords, Bing, Yahoo, Facebook, Twitter, Instagram and LinkedIn to engage and attract new and existing customers. We strive to stay ahead of emerging online trends.
Sambecketts is a certified Google Partner
Sambecketts is a certified Google Partner
our approach
Understanding your business
We take time to listen and understand your business and target market before creating a strategy and plan in how we are going to achieve reaching your business goals. We tailor a bespoke strategy for each client, based on requirements and budget.
Audit
During the 'understanding' we also undertake a full audit of all your current marketing, online channels and website. This helps us understand how your brand is currently positioned online, how healthy it is in terms of SEO (search engine optimisation), how well it ranks on the search engines and where technical improvements can be made.
Inbound
Once we have a clear understanding of what can be improved and implemented to help you achieve your desired business goals, we will use a combination of integrated marketing activities to compete and drive relevant traffic to your website, through rich content, technical SEO - converting traffic into customers by targeting them at each stage of their journey, be it on social media or your website. Inbound marketing is about creating high quality content for your target audience that is useful, relevant to their interests, which they’ll want to engage with and read.
Analysis
Using Google Analytics and other web based tools, we will measure the performance of our marketing approach and will report to you on your website traffic and other online channel activity.
We take time to listen and understand your business and target market before creating a strategy and plan in how we are going to achieve reaching your business goals. We tailor a bespoke strategy for each client, based on requirements and budget.
Audit
During the 'understanding' we also undertake a full audit of all your current marketing, online channels and website. This helps us understand how your brand is currently positioned online, how healthy it is in terms of SEO (search engine optimisation), how well it ranks on the search engines and where technical improvements can be made.
Inbound
Once we have a clear understanding of what can be improved and implemented to help you achieve your desired business goals, we will use a combination of integrated marketing activities to compete and drive relevant traffic to your website, through rich content, technical SEO - converting traffic into customers by targeting them at each stage of their journey, be it on social media or your website. Inbound marketing is about creating high quality content for your target audience that is useful, relevant to their interests, which they’ll want to engage with and read.
Analysis
Using Google Analytics and other web based tools, we will measure the performance of our marketing approach and will report to you on your website traffic and other online channel activity.
At Sambecketts we take an integrated approach to online marketing. Online marketing will give your company the best possible chance to achieve high visibility across the search engines and thus sell or promote your product and services.
Our integrated online marketing approach is used to cast as wide a net as possible for our clients and uses the following:
- SEO – search engine optimisation
- Online Advertising - Google, Yahoo, Bing. Adwords – Pay Per Click campaigns on search and the Google Display Network
- Re-marketing to lapsed customers
- Google My Business - including map listings
- Online PR – creation and submission management of press releases
- Blog creation
- Rich website content creation
- E Flyer creation and management
- Social media - campaign creation, management and advertising
- Analytics - to understand the customer or the route to sale, how the customer engages with the website and other online channels to help refine marketing activity
example options
The benefits of online marketing
As a communication channel:
As a transaction channel: sales activities:
As a distribution channel: physical exchange of products and services:
The ability to serve as both a transaction and physical distribution medium for certain goods is a unique feature of Internet marketing.
- An information exchange between sellers and buyers. - For accessing, organising, and communicating information
- To improve interactivity and the perceptual experience
- To gather information about customers via surveys, eflyer sign-ups and competitions for new product development, new services and introduction, relationship building and personalisation
As a transaction channel: sales activities:
- To improve visibility and reach a much wider but targeted customer base
- To improve revenues by exploiting cross-selling opportunities
- To streamline transaction processing, thereby reducing task complexity, paperwork and transaction costs
- To customise promotion and sales to individual customers and improve flexibility
As a distribution channel: physical exchange of products and services:
- To eliminate huge inventories, storage costs, utilities, and space rental, etc
- To shorten supply chain and reduce commission and operating costs
The ability to serve as both a transaction and physical distribution medium for certain goods is a unique feature of Internet marketing.
Established 2001
Telephone +44 (0) 1258 839118
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