Imagine a Cadbury’s chocolate bar ...with bright yellow wrapping instead of the iconic Cadbury’s purple. If Skype changed its emblematic sky blue logo ...to beige - it would instantly change perceptions. That is why we take colour so seriously at Sambecketts. We know it counts in all visual communications. The company which led the way in ‘the science of colour’ is Pantone. In 1963 they created the now legendary Pantone reference scheme – a way for designers and printers to identify specifically what shade of red was required or at a frighteningly nerdy level, how deep the tone of green. At the Pantone Color Institute they publish the Pantone Fashion Color Trend Report. The report forecasts the top colours we can expect to see from international fashion designers on the catwalk each season. This is the Spring 2018 collection. Take a look at their video above and see what you think? Obsessed with colour? So are we.
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AuthorSambecketts Archives
May 2018
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